Social media advertising: How online motivations and congruency influence perceptions of trust
Author:
Affiliation:
1. Robins School of Business University of Richmond Richmond Virginia USA
2. Marketing Department, School of Business University of Connecticut Storrs Connecticut USA
3. BlueConic, and Adjunct faculty Boston University Boston Massachusetts USA
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1989
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