1. 500 Startups (2013), “Distribution Tuesday: Two Quick Ways to Get More Conversion with Retargeting,” (accessed January 15, 2015), [available at http://500.co/get-more-conversions-with-retargeting-two-quick-ways-to-start].
2. Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness;Aguirre;Journal of Retailing,2015
3. Structural Equation Analyses of Clinical Subpopulation Differences and Comparative Treatment Outcomes: Characterizing the Daily Lives of Drug Addicts;Aiken;Journal of Consulting and Clinical Psychology,1994
4. Amazon (2015), “Amazon Advertising Preferences,” (accessed February 24, 2015), [available at http://www.amazon.com/gp/dra/info].
5. Targeted Advertising as a Signal;Anand;Quantitative Marketing and Economics,2009