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The effect of ad rank on the performance of keyword advertising campaigns

  • Published:2013-07-19 Issue:10 Volume:64 Page:2115-2132
  • ISSN:1532-2882
  • Container-title:Journal of the American Society for Information Science and Technology
  • language:en
  • Short-container-title:J Am Soc Inf Sci Tec

Author:

Jansen Bernard J.1,Liu Zhe1,Simon Zach2

Affiliation:

1. College of Information Sciences and Technology; Pennsylvania State University; University Park; PA; 16802

2. IMPAQT; 680 Andersen Drive #10; Pittsburgh; PA; 15220

Publisher

Wiley

Subject

Artificial Intelligence,Computer Networks and Communications,Human-Computer Interaction,Information Systems,Software

Reference55 articles.

1. Integration theory and attitude change;Anderson;Psychological Review,1971

2. E-customization;Ansari;Journal of Marketing Research,2003

3. Forming impressions of personality;Asch;The Journal of Abnormal and Social Psychology,1946

4. Human memory: A proposed system and its control processes. The psychology of learning and motivation;Atkinson;Advances in Research and Theory,1968

5. Beitzel , S.M. Jensen , E.C. Chowdhury , A. Grossman , D. Frieder , O. 2004 Hourly analysis of a very large topically categorized web query log. 27th annual international conference on Research and development in information retrieval
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