An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets
Author:
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Management Science and Operations Research,Strategy and Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mnsc.1090.1054
Reference38 articles.
1. Lecture Notes in Computer Science;Aggarwal G.,2006
2. E-Customization
3. Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets
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