The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees

Author:

Hudson Simon,Roth Martin S.,Madden Thomas J.,Hudson Rupert

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development

Reference58 articles.

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2. On the conceptual link between mass customization and experiential consumption: an explosion of subjectivity;Addis;Journal of Consumer Behavior,2001

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4. The role of emotions in marketing;Bagozzi;Academy of Marketing Science Journal,1999

5. Measuring the anthropomorphism, animacy, likeability, perceived intelligence and perceived safety of robots;Bartneck,2008

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