Talk to engage: The influence of smartphone voice assistants on consumers’ brand engagement-Reference-Cited by-同舟云学术

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Talk to engage: The influence of smartphone voice assistants on consumers’ brand engagement

Published:2024-09-02 Issue:4 Volume:34 Page:584-608
ISSN:2163-9159
Container-title:Journal of Global Scholars of Marketing Science
language:en
Short-container-title:Journal of Global Scholars of Marketing Science

Author:

Omar Zaki Hafizah¹^ORCID,Omar Nor Asiah¹^ORCID,Hashim Sharizal¹^ORCID,Kamarulzaman Yusniza²^ORCID,Lada Suddin³^ORCID

Affiliation:

1. Faculty of Economics and Management, The National University of Malaysia, Bangi, Malaysia

2. Faculty of Business and Economics, University of Malaysia, Bangi, Malaysia

3. Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Bangi, Malaysia

Funder

Geran Inisiatif Penyelidikan, Universiti Kebangsaan Malaysia

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/21639159.2024.2362660

Reference74 articles.

1. When Good Brands Do Bad

2. Aaker, D. A., & Moorman, C. (2017). Strategic market management. John Wiley & Sons.

3. Trust and commitment within a virtual brand community: The mediating role of brand relationship quality

4. Customers need to relate: The conditional warm glow effect of CSR on negative customer experiences

5. “I just like this e-Retailer”: Understanding online consumers repurchase intention from relationship quality perspective

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