Trust and commitment within a virtual brand community: The mediating role of brand relationship quality-Reference-Cited by-同舟云学术

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Trust and commitment within a virtual brand community: The mediating role of brand relationship quality

Published:2018-12 Issue:8 Volume:55 Page:939-955
ISSN:0378-7206
Container-title:Information & Management
language:en
Short-container-title:Information & Management

Author:

Akrout Houcine,Nagy Gàbor

Publisher

Elsevier BV

Subject

Information Systems and Management,Information Systems,Management Information Systems

Reference146 articles.

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4. Facebook pages and benefits to brands;Bushelow;Elon J. Undergraduate Res. Commun.,2012

5. Once skeptics, brands drink the Facebook Kool-Aid;Neff,2010

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