The asymmetric dominance of cognitive versus affective country image in driving purchase: Conditioning roles of cognition-affect intra-valence nature and product type-Reference-Cited by-同舟云学术

The asymmetric dominance of cognitive versus affective country image in driving purchase: Conditioning roles of cognition-affect intra-valence nature and product type

Published:2022-10 Issue:5 Volume:31 Page:102007
ISSN:0969-5931
Container-title:International Business Review
language:en
Short-container-title:International Business Review

Author:

Ma Lin,Song Zening,Bian Xuemei

Publisher

Elsevier BV

Subject

Marketing,Finance,Business and International Management

Reference77 articles.

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