Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences

Author:

Alden Dana L.,Steenkamp Jan-Benedict E.M.,Batra Rajeev

Publisher

Elsevier BV

Subject

Marketing

Reference83 articles.

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4. Brand positioning through advertising in Asia, North America and Europe: the role of global consumer culture;Alden;Journal of Marketing,1999

5. The psychometric development of a test for consumer alienation from the marketplace;Allison;Journal of Marketing Research,1978

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