Author:
Richard James E.,Purnell Fruen
Subject
Marketing,Business and International Management
Reference98 articles.
1. 2014 State of B2B Procurement Study: Uncovering the Shifting Landscape in B2B Commerce;Acquity Group,2014
2. Factors Governing the Development of Marketing Channels;Alderson,1954
3. Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance;Anderson;Journal of Marketing Research,1973
4. Customer Channel Migration;Ansari;Journal of Marketing Research,2008
5. Estimating Nonresponse Bias in Mail Surveys;Armstrong;Journal of Marketing Research,1977
Cited by
13 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献