Export market orientation, marketing capabilities and export performance of SMEs in an emerging market: a resource-based approach-Reference-Cited by-同舟云学术

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Export market orientation, marketing capabilities and export performance of SMEs in an emerging market: a resource-based approach

Published:2020-09-02 Issue: Volume: Page:1-16
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Acikdilli Gaye¹,Mintu-Wimsatt Alma²,Kara Ali³,Spillan John E.¹

Affiliation:

1. School of Business, University of North Carolina at Pembroke , Pembroke, North Carolina, USA

2. Marketing and Business Analytics, Texas A & M University – Commerce , Commerce, Texas, USA

3. Business and Economics Division, Penn State University York Campus , York, Pennsylvania, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2020.1809461

Reference76 articles.

1. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

2. An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses

3. An investigation of export performance variations related to corporate export market orientation

4. Listening to the global grapevine: SME export managers’ personal contacts as a vehicle for export information generation

5. Structural equation modeling in practice: A review and recommended two-step approach.

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