An investigation of export performance variations related to corporate export market orientation

Author:

Akyol Ayse,Akehurst Gary

Publisher

Emerald

Subject

Business, Management and Accounting (miscellaneous),Business and International Management

Reference31 articles.

1. Market Orientation and Performance: Do the Findings Established in Large Firms Hold in the Small Business Sector?

2. Narver and Slater, Kohli and Jaworski and the market orientation construct: integration and internationalization

3. Cadogan, J.W., Diamantopoulos, A. and de Mortanges, C.P. (1997), “Developing a measure of export market orientation construct: scale construction and cross‐cultural validation”, in Arnott, D. et al. (Eds),Marketing: Progress, Prospects, Perspectives, Annual Conference of the European Marketing Academy, Warwick, May, pp. 232‐51.

4. Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures

5. A Paradigm for Developing Better Measures of Marketing Constructs

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