A Paradigm for Developing Better Measures of Marketing Constructs-Reference-Cited by-同舟云学术

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A Paradigm for Developing Better Measures of Marketing Constructs

Published:1979-02 Issue:1 Volume:16 Page:64
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:
Short-container-title:Journal of Marketing Research

Author:

Churchill Gilbert A.

Publisher

JSTOR

Subject

Marketing,Economics and Econometrics,Business and International Management

Cited by 9708 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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