Firm performance and perceptions of market orientation-Reference-Cited by-同舟云学术

Firm performance and perceptions of market orientation

Published:2024-01-29 Issue: Volume: Page:1-17
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Powers Thomas L.¹,Valentine Dawn B.²,Kennedy Karen N.¹

Affiliation:

1. Department of Marketing, Industrial Distribution and Economics, Collat School of Business, University of Alabama at Birmingham, Birmingham, Alabama, USA

2. Area of Marketing and Supply Chain Management, Rawls College of Business, Texas Tech University, Lubbock, Texas, USA

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2024.2305456

Reference111 articles.

1. To Empower or Not to Empower Your Sales Force? An Empirical Examination of the Influence of Leadership Empowerment Behavior on Customer Satisfaction and Performance.

2. Ailawadi K. L. Dant R. P. & Grewal D. (2004). The difference between perceptual and objective performance measures: An empirical analysis. Marketing science institute working paper series No. 04-001.

3. Market Orientation and Customer Point of View - In The Case Of Azerbaijan

4. An investigation of export performance variations related to corporate export market orientation

5. Audit committee characteristics and firm performance during the global financial crisis

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