An Emerging Consumer Experience: Emotional Branding-Reference-Cited by-同舟云学术

An Emerging Consumer Experience: Emotional Branding

Published:2013-11 Issue: Volume:99 Page:503-508
ISSN:1877-0428
Container-title:Procedia - Social and Behavioral Sciences
language:en
Short-container-title:Procedia - Social and Behavioral Sciences

Author:

Akgün Ali Ekber,Koçoğlu İpek,İmamoğlu Salih Zeki

Publisher

Elsevier BV

Subject

General Medicine

Reference21 articles.

1. The Role of Emotions in Marketing;Bagozzi;Journal of the Academy of Marketing Science,1999

2. Exploring Customer Loyalty Following Service Recovery: The Mediating Effects of Trust and Emotions;DeWitt;Journal of Service Research,2008

3. Elliott, R. (1998). A Model of Emotion-Driven Choice. Journal of Marketing Management, 14, 1/3, 95-108.

4. Brand Loyalty: Emotional Devotion or Rational Behavior –A Study on Mobile Telephones from Eskisehir, Turkey;Ersoy;The Business Review, Cambridge,2000

5. Consumers and Their Brands: Developing Relationship Theory in Consumer Research;Fournier;Journal of Consumer Research,1998

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