From screen to service: how corporate social responsibility messages on social media shape hotel consumer advocacy

Author:

Ahmad Naveed1,Ahmad Aqeel2,Lewandowska Anna3,Han Heesup4

Affiliation:

1. Faculty of Management, Department of Management Sciences, Virtual University of Pakistan, Lahore, Pakistan

2. Faculty of Management Sciences, University of Central Punjab, Lahore, Pakistan

3. Department of Management, University of Information Technology and Management, Rzeszow, Poland

4. College of Hospitality and Tourism Management, Sejong University, Gwanjin-Gu, Seoul, Korea

Publisher

Informa UK Limited

Subject

Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems

Reference153 articles.

1. CSR and Customer Outcomes: The Mediating Role of Customer Engagement

2. Abby M. (2022). 25 hotel industry statistics [2023]: Hospitality trends and market data. Retrieved November 18 2022 from https://www.zippia.com/advice/hotel-industry-statistics/#:~:text=There%20are%20at%20least%20187%2C000 the%20U.S.‘s%20accommodation%20industry.

3. The effect of perceived CSR effort on consumer brand preference in the clothing and footwear sector

4. Management control system for corporate social responsibility implementation – a stakeholder perspective

5. Social media, customer engagement, and sales organizations: A research agenda

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