Sinergias entre los atributos del producto y la familiaridad con su origen. Efectos sobre la imagen percibida-Reference-Cited by-同舟云学术

Sinergias entre los atributos del producto y la familiaridad con su origen. Efectos sobre la imagen percibida

Published:2012-04 Issue:2 Volume:15 Page:73-83
ISSN:1138-5758
Container-title:Cuadernos de Economía y Dirección de la Empresa
language:es
Short-container-title:Cuadernos de Economía y Dirección de la Empresa

Author:

Gázquez-Abad Juan Carlos,Jiménez-Castillo David,Marín-Carrillo Gema M.

Publisher

Elsevier BV

Subject

Economics and Econometrics,General Business, Management and Accounting

Reference83 articles.

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