1. Measuring brand equity across products and markets;Aaker;California Management Review,1996
2. Bettman, J.R., 1979. An Information Processing Theory of Consumer Choice. Addison-Wesley, Reading, MA.
3. Boyer, A., Palda, K.S., Ratchford, B.T., 1984. The hedonic approach of price–quality relationship and its potential applications in marketing. In: Sheth, J.N. (Ed.), Research in Marketing 7. JAI Press, Greenwich, CT, pp. 1–40.
4. Export and reverse investment: Strategic implications for newly industrialized countries;Chao;Journal of International Business Studies,1989
5. Partitioning country of origin effects: Consumer evaluations of a hybrid product;Chao;Journal of International Business Studies,1993