Does country of origin matter for low‐involvement products?-Reference-Cited by-同舟云学术

Does country of origin matter for low‐involvement products?

Published:2004-02 Issue:1 Volume:21 Page:102-120
ISSN:0265-1335
Container-title:International Marketing Review
language:en
Short-container-title:International Marketing Review

Author:

Ahmed Zafar U.,Johnson James P.,Yang Xia,Kheng Fatt Chen,Sack Teng Han,Chee Boon Lim

Publisher

Emerald

Subject

Marketing,Business and International Management

Reference39 articles.

1. UK Consumers’ Attitudes towards Imports: The Measurement of National Stereotype Image

2. Country-of-Origin Effects on Product Evaluations

3. Chasin, J. and Jaffe, E. (1979), “Industrial buyer attitudes toward goods made in Eastern Europe”,Columbia Journal of World Business, Vol. 14 No. 2, pp. 74‐81.

5. Effects of Consumer Preferences for Foreign Sourced Products

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