The effect of country image, brand image, and warranty knowledge on car purchase intentions: a comparison of use situations
Author:
Affiliation:
1. Department of Management, Satya Wacana Christian University, Salatiga, Indonesia
2. Department of Economics, Satya Wacana Christian University, Salatiga, Indonesia
Funder
the Vice-Rector of Research, Innovation, and Entrepreneurship at Satya Wacana Christian University
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2332498
Reference83 articles.
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2. Allcot D. (2024). 7 Most reliable Japanese cars on the Market. Nasdaq. https://www.nasdaq.com/articles/7-most-reliable-japanese-cars-on-the-market
3. Extrinsic cues and perceived risk: the influence of consumption situation
4. Paradigms in Consumer Research: A Review of Perspectives and Aapproaches
5. Assael, H. (2005). Consumer Behavior: A Strategic Approach. Houghton Mifflin Company.
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