A multi-group analysis of social media engagement and loyalty constructs between full-service and low-cost carriers in Hong Kong-Reference-Cited by-同舟云学术

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A multi-group analysis of social media engagement and loyalty constructs between full-service and low-cost carriers in Hong Kong

Published:2018-10 Issue: Volume:73 Page:46-57
ISSN:0969-6997
Container-title:Journal of Air Transport Management
language:en
Short-container-title:Journal of Air Transport Management

Author:

Lee C.K.M.,Ng K.K.H.,Chan Hing Kai,Choy K.L.,Tai W.C.,Choi L.S.

Funder

Hong Kong Polytechnic University, Hong Kong

Department of Industrial and Systems Engineering of the Hong Kong Polytechnic University, Hong Kong

Publisher

Elsevier BV

Subject

Law,Management, Monitoring, Policy and Law,Strategy and Management,Transportation

Reference93 articles.

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2. Customer satisfaction, productivity, and profitability: differences between goods and services;Anderson;Market. Sci.,1997

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4. Role of product-related conversations in the diffusion of a new product;Arndt;J. Market. Res.,1967

5. Quality, satisfaction and behavioral intentions;Baker;Ann. Tourism Res.,2000

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