Impact of airline social media marketing on purchase intention:Evidence from China using PLS-SEM-Reference-Cited by-同舟云学术

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Impact of airline social media marketing on purchase intention:Evidence from China using PLS-SEM

Published:2024-09 Issue: Volume: Page:
ISSN:2949-8996
Container-title:Transport Economics and Management
language:en
Short-container-title:Transport Economics and Management

Author:

Xia Liyi,Xu Yuchao,Zhang Yahua,Jiang Hongwei,Cui Bo

Publisher

Elsevier BV

Reference105 articles.

1. Principal component analysis;Abdi;Wiley Interdisciplinary Reviews,2010

2. A Bayesian analysis of attribution processes;Ajzen;Psychological bulletin,1975

3. Social media marketing: A literature review and implications;Alves;Psychology & Marketing,2016

4. Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: A Facebook perspective;Anderson;Journal of Retailing and Consumer Services,2014

5. Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise;Andreassen;International Journal of Service Industry Management,1998

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