Social Media Marketing: A Literature Review and Implications
Author:
Affiliation:
1. University of Beira Interior and NECE
2. Polytechnic Institute of Castelo Branco and NECE
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference62 articles.
1. An exploration of networks in value co-creation: A service ecosystems view;Akaka;Review of Marketing Research,2012
2. New learning network paradigms: Communities of objectives, crowdsourcing, wikis and open source;Albors;International Journal of Information Management,2008
3. Alcohol's getting a bit more social: When alcohol marketing messages on Facebook increase young adults' intentions to imbibe;Alhabash;Mass Communication and Society,2015
4. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement;Ashley;Psychology & Marketing,2015
5. Generation Y's dining information seeking and sharing behavior on social networking sites;Bilgihan;International Journal of Contemporary Hospitality Management,2014
Cited by 175 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Impact of airline social media marketing on purchase intention:Evidence from China using PLS-SEM;Transport Economics and Management;2024-09
2. Use of Social Media and the Choice of Tourism Destination: A Study of Buddhist Tourism Destination in Sikkim;South Asian Journal of Management;2024-08-30
3. Influencer Marketing and Artificial Intelligence Influencer Marketing and Artificial Intelligence;Advances in Marketing, Customer Relationship Management, and E-Services;2024-08-21
4. From Screen to Table: How Douyin Food Bloggers Stimulate and Convert Viewer Interests;Behavioral Sciences;2024-07-16
5. Emotion-Aware Multimodal Fusion for Meme Emotion Detection;IEEE Transactions on Affective Computing;2024-07
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3