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2. Neuromarketing in action: How to talk and sell to the brain;Agarwal;Journal of Consumer Marketing,2014
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4. Preliminary evidence for the neurophysiologic effects of online coupons: Changes in oxytocin, stress, and mood;Alexander;Psychology and Marketing,2015
5. The role of fMRI in detecting attitude toward brand switching: An exploratory study using high technology products;Al-Kwifi;Journal of Product and Brand Management,2016