Neuroimaging in neuromarketing: research traditions and concerns on methodology, ethics, and consciousness-Reference-Cited by-同舟云学术

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Neuroimaging in neuromarketing: research traditions and concerns on methodology, ethics, and consciousness

Published:2024-08-14 Issue: Volume: Page:1-27
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

de Cássia de Faria Pereira Rita¹^ORCID,Paro Carlos Eduardo²^ORCID,Porto-Bellini Carlo G.¹^ORCID,Boeing Ricardo³^ORCID,de Moura Engracia Giraldi Janaina²^ORCID,Caldeira de Oliveira Jorge Henrique²^ORCID

Affiliation:

1. Department of Business Administration, Federal University of Paraíba (UFPB), Joao Pessoa, PB, Brazil

2. Department of Business Administration, University of São Paulo (USP), Ribeirao Preto, SP, Brazil

3. Sentry School of Business & Economics, University of Wisconsin at Stevens Point, Stevens Point, Wisconsin, USA

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2024.2385378

Reference101 articles.

1. Residual Effects of Past on Later Behavior: Habituation and Reasoned Action Perspectives

2. The role of fMRI in detecting attitude toward brand switching: an exploratory study using high technology products

3. Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda

4. Exploring global trends and future directions in advertising research: A focus on consumer behavior

5. Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes

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