Advances in neuromarketing and improved understanding of consumer behaviour: analysing tool possibilities and research trends-Reference-Cited by-同舟云学术

Advances in neuromarketing and improved understanding of consumer behaviour: analysing tool possibilities and research trends

Published:2024-07-12 Issue:1 Volume:11 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Bhardwaj Seema¹²³^ORCID,Thapa Surya Bahadur⁴^ORCID,Gandhi Aradhana⁵^ORCID

Affiliation:

1. Symbiosis International Deemed University, Pune, India

2. Rabat Business School, International University of Rabat, Rabat, Morocco

3. Maldives Business School, Male, Maldives

4. Symbiosis Centre for Research and Innovation, Symbiosis Centre for Behavioural Studies, Symbiosis Institute of Business Management, Symbiosis International (Deemed University), Pune, India

5. Symbiosis Centre for Behavioural Studies, Symbiosis Institute of Business Management, Symbiosis International (Deemed University), Pune, India

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2376773

Reference95 articles.

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3. Ali, A., Soomro, T. A., Memon, F., Khan, M. Y. A., Kumar, P., Keerio, M. U., & Chowdhry, B. S. (2022). EEG signals based choice classification for neuromarketing applications. A fusion of artificial intelligence and internet of things for emerging cyber systems (pp. 371–394). Springer.

4. The role of fMRI in detecting attitude toward brand switching: an exploratory study using high technology products

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