Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence-Reference-Cited by-同舟云学术

Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence

Published:2020-02 Issue: Volume:107 Page:25-37
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Martin Silvia L.,Javalgi Rajshekhar (Raj) G.,Ciravegna Luciano

Publisher

Elsevier BV

Subject

Marketing

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