Moderating role of Technological Turbulence between Green Product innovation, Green Process Innovation and Performance of SMEs

Abstract

Innovation in green technologies is a key factor propelling Pakistan's high-quality development. The meaning, determinants, and green innovation mode choices have drawn enough attention recently, but limited researchers have thoroughly examined the pathways through which green innovation is transmitted to SMEs' performance. Green product and process innovation are the two amin stream themes of green innovation that can enhance SMEs' performance. The current research builds the framework for SMEs performance based on green product innovation and green process innovation following earlier research that have been conducted in the context of developed countries. It conducts an empirical analysis using information from 384 manufacturing sector SMEs in Jordan. The findings demonstrate that SMEs can perform better when green products and processes are innovated. One significant moderating variable over the performance paths of SMEs is the turbulence in technology. Green process innovation within a company has the potential to positively impact green product innovation. The findings of the research contribute to a better understanding of green innovation and have implications for designing policies that promote green development.