Author:
Wolfsteiner Elisabeth,Grohs Reinhard,Reisinger Heribert
Reference49 articles.
1. Memorization of sport sponsorship activities: The case of the German Bundesliga;Breuer;Sport, Business and Management: An International Journal,2011
2. Ambush marketing in sport: An analysis of sponsorship protection means and counter-ambush measures;Burton;Journal of Sponsorship,2009
3. Weapons of mass intrusion: The leveraging of ambush marketing strategies;Carrillat;European Journal of Marketing,2014
4. Building contemporary brands: A sponsorship-based strategy;Cliffe;Journal of Business Research,2005
5. A spreading activation theory of semantic processing;Collins;Psychological Review,1975
Cited by
8 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献