Author:
Bee Colleen,Dalakas Vassilis
Reference22 articles.
1. Are you with us or against us? The role of threat and anger in sport sponsorship;Bee;Journal of Business Research,2021
2. The company you keep: Brand image transfer in concurrent event sponsorship;Boronczyk;Journal of Business Research,2021
3. Sponsorship-linked marketing: Research surpluses and shortages;Cornwell;Journal of the Academy of Marketing Science,2020
4. From management ego trip to marketing success;Crimmins;Journal of Advertising Research,1996
5. The role of fan benefits in shaping responses to sponsorship activation;Dreisbach;Journal of Business Research,2021