Building contemporary brands: a sponsorship-based strategy-Reference-Cited by-同舟云学术

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Building contemporary brands: a sponsorship-based strategy

Published:2005-08 Issue:8 Volume:58 Page:1068-1077
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Cliffe Simon J.,Motion Judy

Publisher

Elsevier BV

Subject

Marketing

Reference59 articles.

1. Building strong brands;Aaker,1996

2. Dimensions of brand personality;Aaker;J. Mark. Res.,1997

3. Brand leadership;Aaker,2000

4. Corporate objectives in sports sponsorship;Abratt;Int. J. Advert.,1987

5. Sports sponsorship, spectator recall, and false consensus;Bennett;Eur. J. Mark.,1999

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