Pricing strategy: A review of 22 years of marketing research-Reference-Cited by-同舟云学术

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Pricing strategy: A review of 22 years of marketing research

Published:2017-09 Issue: Volume:78 Page:101-110
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Kienzler Mario,Kowalkowski Christian^ORCID

Funder

Torsten Söderbergs Stiftelse

Publisher

Elsevier BV

Subject

Marketing

Reference58 articles.

1. A step-by-step guide to smart business experiments;Anderson;Harvard Business Review,2011

2. Impact of customer knowledge heterogeneity on bundling strategy;Basu;Marketing Science,2009

3. Content analysis in communication research;Berelson,1952

4. The concept of the marketing mix;Borden;Journal of Advertising Research,1964

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