Mid-Atlantic Hardware and Outdoors Emporium

Abstract

The Mid-Atlantic Hardware and Outdoors Emporium (MAHOE) is a regional hardware and supply store chain. Considering aspirations to broaden its market reach and establish a presence in neighboring states such as Virginia (VA), Maryland (MD), and North Carolina (NC), MAHOE recognizes the necessity to diversify its product offerings to cater to the burgeoning outdoor recreation market. This case study delves into MAHOE's strategic evolution as it expands beyond its traditional roots. Through a comprehensive analysis of demographic trends, consumer preferences, and economic indicators, this study highlights the strategic imperative for MAHOE to adapt and innovate in response to evolving market dynamics. The study underscores the gainful opportunity for MAHOE to benefit from consumer preferences and expand its market reach.