Consumer personality and individual differences: Revitalizing a temporarily abandoned field
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference9 articles.
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2. Toward a personology of the consumer;Baumgartner;J Consum Res,2002
3. Stigler–Becker versus Myer–Briggs: why preference-based explanations are scientifically meaningful and empirically important;Caplan;J Econ Behav Organ,2003
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