One value does not ‘fit’ all: value-laden luxury advertising through the lens of consumer individuality-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

One value does not ‘fit’ all: value-laden luxury advertising through the lens of consumer individuality

Published:2023-11-28 Issue: Volume: Page:1-24
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Kyrousi Antigone G.¹,Koronaki Eirini²,Zotou Athina Y.¹,Panopoulos Anastasios³

Affiliation:

1. Department of Marketing, School of Business and Economics, Deree - The American College of Greece, Athens, Greece

2. Department of Economics, School of Economics, University of Western Macedonia, Kastoria, Greece

3. Department of Balkan, Slavic and Oriental Studies, School of Economic and Regional Studies, University of Macedonia, Thessaloniki, Greece

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2023.2280564

Reference150 articles.

1. Self-Endorsing Versus Other-Endorsing in Virtual Environments

2. Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives

3. A comprehensive look at luxury brand marketing research from 2000 to 2016: a bibliometric study and content analysis

4. Almquist E. Levato F. D’Arpizio C. & Colacchio F. (2021). Repurposing the fashion-luxury value proposition: Webinar . Bain & Co. Retrieved March 12 2022 from https://www.bain.com/insights/repurposing-the-fashion-luxury-value-proposition-webinar/

5. An investigation on the effectiveness of hedonic versus utilitarian message appeals in luxury product communication

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP