Ethnic brand identity work: Responding to authenticity tensions through celebrity endorsement in brand digital self-presentation-Reference-Cited by-同舟云学术

Ethnic brand identity work: Responding to authenticity tensions through celebrity endorsement in brand digital self-presentation

Published:2022-03 Issue: Volume:142 Page:974-987
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Chatzopoulou Elena,Navazhylava Kseniya

Publisher

Elsevier BV

Subject

Marketing

Reference135 articles.

1. Measuring brand equity across products and markets;Aaker;California Management Review,1996

2. AGS (2020) Celebrities wearing AGS sandals. https://www.ancient-greek-sandals.com/Followers.aspx.

3. Exploring ethnic consumer response to crossover brand extensions;Aguirre-Rodriguez;Journal of Business Research,2014

4. Ahmed, O. (2016). The Impact of John Galliano's A/W94 Japonisme Collection. Another Magazine. http://www.anothermag.com/fashion-beauty/8687/the-impact-of-john-gallianos-a-w94-japonisme- collection.

5. Gaultier was inspired by ancient Greeks;Alexander;Telegraph.,2009

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Assessing the Impact of Digital Celebrities and Content Marketing on TikTok's Impulse Purchases in Lampang, Thailand;International Journal of Sociologies and Anthropologies Science Reviews;2024-06-20

2. Developing brand identity and sales strategy in the digital era: Moderating role of consumer belief in brand;Journal of Business Research;2024-06

3. The Effect of Celebrity Endorsement on Brand Equity: A Cross Cultural Comparison;Journal of International Consumer Marketing;2024-03-20

4. Corporate sustainable brand identity work and network embeddedness: Learnings from Better Place (2007–2013);Industrial Marketing Management;2023-11

5. An empirical examination of human brand authenticity as a driver of brand love;Journal of Business Research;2023-10