Developing brand identity and sales strategy in the digital era: Moderating role of consumer belief in brand-Reference-Cited by-同舟云学术

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Developing brand identity and sales strategy in the digital era: Moderating role of consumer belief in brand

Published:2024-06 Issue: Volume:179 Page:114689
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Shams Riad,Chatterjee Sheshadri,Chaudhuri Ranjan

Publisher

Elsevier BV

Reference122 articles.

1. Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing;Ahearne;Journal of Applied Psychology,2005

2. Investigating firm level drivers of salesperson brand identification;Allison;Journal of Business Research,2020

3. Digital marketing capability: The mystery of business capabilities;Apasrawirote;Marketing Intelligence & Planning,2022

4. Towards Industry 4.0: Mapping digital technologies for supply chain management-marketing integration;Ardito;Business Process Management Journal,2019

5. Estimating nonresponse bias in mail surveys;Armstrong;Journal of Marketing Research,1977

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. БРЕНДИНГ КОМПАНІЙ: ОСНОВНІ ЕТАПИ СТАНОВЛЕННЯ, РОЗВИТКУ ТА ТРЕНДИ СУЧАСНОСТІ;Економіка та суспільство;2024-06-24

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