Relative exploration and firm performance: Why resource-theory alone is not sufficient?

Author:

Bhandari Krishna Raj,Rana Sudhir,Paul Justin,Salo Jari

Publisher

Elsevier BV

Subject

Marketing

Reference102 articles.

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4. Balancing exploration and exploitation: The moderating role of competitive intensity;Auh;Journal of Business Research,2005

5. Impact of individual market orientation on selling and customer orientation;Baber;Journal of Strategic Marketing,2018

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