Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces

Author:

Augusto Mário,Coelho Filipe

Publisher

Elsevier BV

Subject

Marketing

Reference70 articles.

1. Environmental determinants of decision-making uncertainty in marketing channels;Achrol;Journal of Marketing Research,1988

2. The organic organization and innovation;Aiken;Sociology,1971

3. Multiple regression: testing and interpreting interactions;Aiken,1991

4. Organisations and environments;Aldrich,1979

5. Strategic channel design;Anderson;Sloan Management Review,1997

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