Balancing exploration and exploitation: The moderating role of competitive intensity

Author:

Auh Seigyoung,Menguc Bulent

Publisher

Elsevier BV

Subject

Marketing

Reference38 articles.

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5. When does trust matter? Antecedents and contingent effects of supervised trust on performance in selling new products in China and the United States;Atuahene-Gima;J Mark,2002

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