SNS marketing activities as a sustainable competitive advantage and traditional market equity-Reference-Cited by-同舟云学术

SNS marketing activities as a sustainable competitive advantage and traditional market equity

Published:2021-06 Issue: Volume:130 Page:378-383
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Wang Huanzhang,Ko Eunju,Woodside Arch,Yu Jihye

Funder

Ministry of Education

National Research Foundation of Korea

Publisher

Elsevier BV

Subject

Marketing

Reference44 articles.

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