Segmenting Brands' Social Network Site (Sns) Consumers: A Four-Country Study-Reference-Cited by-同舟云学术

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Segmenting Brands' Social Network Site (Sns) Consumers: A Four-Country Study

Published:2018-05-30 Issue:1 Volume:31 Page:22-38
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Andrews Lynda¹^ORCID,Bianchi Constanza²^ORCID,Wiese Melanie³^ORCID,Cuneo Andrés⁴,Fazal E. Hasan Syed⁵

Affiliation:

1. School of Advertising, Marketing and Public Relations, QUT Business School, Queensland University of Technology, Brisbane, Queensland, Australia

2. School of Business, Universidad Adolfo Ibáñez, Santiago, Chile

3. Department of Marketing Management, University of Pretoria, Pretoria, South Africa

4. ESADE Business School, Universitat Ramon Llull, Barcelona, Spain

5. School of Business, University of New England, Armidale, Australia

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/08961530.2018.1475273

Reference62 articles.

1. The Social Influence of Brand Community: Evidence from European Car Clubs

2. Friend me: which factors influence top global brands participation in social network sites

3. Effective social media marketing strategy: Facebook as an opportunity for universities

4. Assessing method variance in multitrait-multimethod matrices: The case of self-reported affect and perceptions at work.

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