Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?-Reference-Cited by-同舟云学术

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Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?

Published:2019-01-02 Issue:1 Volume:29 Page:51-62
ISSN:2163-9159
Container-title:Journal of Global Scholars of Marketing Science
language:en
Short-container-title:Journal of Global Scholars of Marketing Science

Author:

Aoki Kei¹^ORCID,Obeng Efua²^ORCID,Borders Aberdeen Leila³^ORCID,Lester Deborah H.³^ORCID

Affiliation:

1. Department of International & English Interdisciplinary Studies, Osaka Jogakuin University, Osaka Prefecture, Japan

2. Department of Marketing, Howard University, Washington, DC, USA

3. Department of Marketing and Professional Sales, Kennesaw State University, Kennesaw, GA, USA

Publisher

Informa UK Limited

Subject

Materials Chemistry,Economics and Econometrics,Media Technology,Forestry

Link

https://www.tandfonline.com/doi/pdf/10.1080/21639159.2018.1551728

Reference11 articles.

1. Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

2. Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

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3. What do online reviews communicate? An evidence from emerging economy;International Journal of Emerging Markets;2023-06-08

4. Marketing’s Rediscovery of Empathy: Is Brand Experience the Answer to Eliciting Brand Love Cross-Culturally?;International Journal of Applied Research in Business and Management;2023-04

5. A Fuzzy-Based Application for Marketing 4.0 Brand Perception in the COVID-19 Process;Sustainability;2022-12-08

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