Do non-fungible tokens create long-term value for luxury brands? The effect of NFT promotions on customer equity-Reference-Cited by-同舟云学术

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Do non-fungible tokens create long-term value for luxury brands? The effect of NFT promotions on customer equity

Published:2024-10 Issue: Volume:159 Page:108347
ISSN:0747-5632
Container-title:Computers in Human Behavior
language:en
Short-container-title:Computers in Human Behavior

Author:

Cho Minjung^ORCID,Ko Eunju,Taylor Charles R.^ORCID

Publisher

Elsevier BV

Reference68 articles.

1. A complementary SEM and deep ANN approach to predict the adoption of cryptocurrencies from the perspective of cybersecurity;Arpaci;Computers in Human Behavior,2023

2. Avatar creation in the metaverse: A focus on event expectations;Barta;Computers in Human Behavior,2024

3. Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions;Barton;Journal of Retailing,2022

4. Some explorations in initial interaction and beyond: Toward a developmental theory of interpersonal communication;Berger;Human Communication Research,1974

5. Managing marketing by the customer equity test;Blattberg,1996

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The use of non-fungible tokens (NFTs) as promotional devices to build brands: An application of lovemark theory;Journal of Global Fashion Marketing;2024-09-03

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