Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions

Author:

Barton BelindaORCID,Zlatevska Natalina,Oppewal HarmenORCID

Publisher

Elsevier BV

Subject

Marketing

Reference99 articles.

1. Now or never: Effects of limited purchase opportunities on patterns of regret over time;Abendroth;J Consum Res,2006

2. Scarcity messages;Aggarwal;J Advert,2011

3. Use it or lose it: Purchase acceleration effects of time-limited promotions;Aggarwal;J Consum Behav,2003

4. Alexander, Lucy (2020), "From the Laferrari Aperta to the Hermes Birkin: How Fictional Scarcity Distorts Demand for Luxury's Most Coveted Objects," in Robb Report, Kanebridge Publishing Limited, United Kingdom. https://robbreport.co.uk/news/from-the-laferrari-aperta-to-the-hermes-birkin-how-fictional-scarcity-distorts-demand-for-luxurys-most-coveted-objects-2798882/date accessed: 28 May 2020.

5. Pricing of conspicuous goods: A competitive analysis of social effects;Amaldoss;J Market Res,2005

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