Fostering collaborative research for customer experience –Connecting academic and practitioner worlds
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference29 articles.
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1. Customer experience with standard and premium Peer-To-Peer offerings: A mixed-method combining text analytics and qualitative analysis;Journal of Business Research;2023-11
2. Collaboration with machines in B2B marketing: Overcoming managers' aversion to AI-CRM with explainability;Industrial Marketing Management;2023-11
3. Exploring the experiences of researchers in the interdisciplinary humanities research teams on knowledge creation: a qualitative study;Aslib Journal of Information Management;2023-07-28
4. Innovation Business Model Based on New Technologies and Company Relationships;Journal of the Knowledge Economy;2023-03-18
5. Measuring customer experience management and its impact on financial performance;European Journal of Marketing;2020-10-19
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