Collaboration with machines in B2B marketing: Overcoming managers' aversion to AI-CRM with explainability-Reference-Cited by-同舟云学术

Collaboration with machines in B2B marketing: Overcoming managers' aversion to AI-CRM with explainability

Published:2023-11 Issue: Volume:115 Page:127-142
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Gaczek Piotr,Leszczyński Grzegorz,Mouakher Amira

Publisher

Elsevier BV

Subject

Marketing

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