The Impact of User – Generated Content (UGC) on Product Reviews towards Online Purchasing – A Conceptual Framework

Author:

Bahtar Azlin Zanariah,Muda Mazzini

Publisher

Elsevier BV

Subject

General Economics, Econometrics and Finance

Reference41 articles.

1. Product Type and Consumers’ Perception of Online Consumer Reviews;Bae;Electronic Markets,2011

2. Buying or Browsing?.: An Exploration of Shopping Orientations and Online Purchase Intention;Brown;European Journal of Marketing,2003

3. Word of Mouth: Understanding and Managing Referral Marketing;Buttle;Journal of Strategic Marketing,1998

4. Consumers’ Reliance on Product Information and Recommendations found in UGC;Cheong;Journal of Interactive Advertising,2008

5. Impact of Online Shopping Experience on Risk Perceptions and Online Purchase Intentions: Does Product Category Matter?;Dai;Journal of Electronic Commerce Research,2014

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