Author:
Bahtar Azlin Zanariah,Muda Mazzini
Subject
General Economics, Econometrics and Finance
Reference41 articles.
1. Product Type and Consumers’ Perception of Online Consumer Reviews;Bae;Electronic Markets,2011
2. Buying or Browsing?.: An Exploration of Shopping Orientations and Online Purchase Intention;Brown;European Journal of Marketing,2003
3. Word of Mouth: Understanding and Managing Referral Marketing;Buttle;Journal of Strategic Marketing,1998
4. Consumers’ Reliance on Product Information and Recommendations found in UGC;Cheong;Journal of Interactive Advertising,2008
5. Impact of Online Shopping Experience on Risk Perceptions and Online Purchase Intentions: Does Product Category Matter?;Dai;Journal of Electronic Commerce Research,2014
Cited by
73 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献