Consumers’ Reliance on Product Information and Recommendations Found in UGC-Reference-Cited by-同舟云学术

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Consumers’ Reliance on Product Information and Recommendations Found in UGC

Published:2008-03 Issue:2 Volume:8 Page:38-49
ISSN:1525-2019
Container-title:Journal of Interactive Advertising
language:en
Short-container-title:Journal of Interactive Advertising

Author:

Cheong Hyuk Jun,Morrison Margaret A.

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

http://www.tandfonline.com/doi/pdf/10.1080/15252019.2008.10722141

Reference47 articles.

1. Customer Satisfaction and Word of Mouth

2. Consumer Awareness and Use of Product Review Websites

3. Reference Group Influence on Product and Brand Purchase Decisions

4. Predictors of online buying behavior

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