UGC’s self-deprecation humor and sustainable brand support attitude on social media: expansion of the perspective of affective events theory
Author:
Affiliation:
1. School of Literature and Journalism, Xihua University, Chengdu, People’s Republic of China
2. Research Institute of International of Economics and Management, Xihua University, Chengdu, People’s Republic of China
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/0144929X.2024.2361349
Reference203 articles.
1. Abidin, C., and M. Ots. 2016. “Authenticity and Credibility in Brand Scandal.” In Blurring the Lines: Market-Driven and Democracy-Driven Freedom of Expression, edited by M. Edström and A. T. Kenyon, 153–161. Gothenburg, Sweden: Nordicom.
2. A Study on Positive and Negative Effects of Social Media on Society
3. Social media in marketing: A review and analysis of the existing literature
4. From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
5. Does My Humor Touch You? Effect of Leader Self-Deprecating Humour on Employee Silence: The Mediating Role of Leader-Member Exchange
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
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